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Client Results

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The Business

Rodd & Gunn was, during my involvement, a premium Menswear brand retailer selling exclusively through its own Outdoor Heritage stores in New Zealand and Australia.

Turnover > $35 million, Staff = 175.

Stores = 23 Retail & 4 Outlet.

Quick Facts

  • Advanced from Contract Finance Manager to General Manager Operations after the founding family's exit.
  • Took charge of enhancing delivery performance in Manufacturing and Distribution.
  • Focused on boosting productivity and reducing manufacturing and operating costs.

The Challenge

The business’ very strong brand presence in the New Zealand and Australian retail marketplace was not performing to its potential or the requirements of shareholders.

Improve the quality and timeliness of delivery performance, establish a more sustainable business model and improve trading results.

The Result

Key results during this engagement included:
  • Implemented a major Support Office restructuring that resulted in a significant reduction in overhead expenses.
  • Increased the customer service ethic, staff responsiveness and productivity (higher volumes with less staff) in the Distribution Centre.
  • Rationalised the number of external Cut-Make-Trim (“CMT”) plants from 19 to 7 inside six months and improved the delivery performance of garments into the retail stores.
  • Successfully sold the business’ own apparel manufacturing plant, following the strategic decision to exit all involvement with apparel manufacturing, to ensure ongoing supply of NZ made product for a price exceeding budget and write-down provisions.
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