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Client Results

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The Business

Business to Business (B2B) Sales operation (Turnover > $15 million, Staff = 33) selling Stationery, Office Supplies and Equipment to commercial businesses.

Quick Facts

  • Successfully developed and implemented a scalable Business Market model, aligning with the multi-channel strategy.
  • Introduced a direct/database marketing platform and re-engineered key business processes, enhancing customer acquisition and retention.
  • Achieved significant cost savings and improved EBITA % to sales, with minimal disruption to existing customers.

The Challenge

Develop and implement a new, more scalable and sustainable Business Market model.

The Result

Implemented a new Business Market model on time, within agreed financial parameters and with minimal disruption to existing customers featuring:
  • A direct/database marketing platform supported by a Telesales operation.
  • Re-engineered key business processes.
  • A marketing communications program focused on customer acquisition, customer on-boarding, existing customer retention and increased share of wallet and customer reactivation.
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