Rhys has a background in business management, marketing, business development, sales and operations. He has experience across senior leadership roles, company ownership and contract assignments. His commercial background spans over 30 years working within small, medium and large-scale businesses across many industry sectors.

Rhys has regularly undertaken reviews to enable deeper business insights. He has worked consultatively to construct appropriate business plans aligned to strategic goals, and to guide execution and to coach for success in implementation. Rhys has assisted owners and managers seeking an outside perspective along with collaborative support to improve their business performance. His competency in influencing and effecting change has been utilised by many organisations.

He has a strong interest in enhancing productivity and growing revenue and profit, with a keen focus on improving effectiveness and efficiency in sales and operations. Rhys draws on his capabilities as a leader, manager, facilitator, trainer, coach and mentor to help others achieve their potential. He works seamlessly across functional departments whilst obtaining buy-in and commitment of team members.

Rhys holds a Management Diploma from the NZ Institute of Management and is a qualified NLP (Neuro-Linguistic Programming) Practitioner and Life Coach. Rhys engenders trust and respect with individuals and teams to empower them to be successful.

His early years were on a farm in the Bay of Plenty before Rhys’ family moved to Auckland for secondary education. Rhys and his wife Christine enjoy hiking, fishing, DIY projects, travel, sport and family activities.